“SO OK TRADING Insight: Aluminium Reigns Supreme — The Golden Era of ASEAN Beverage Market, From Craft Beer to Premium Coffee”
SO OK TRADING’s INSIGHT : Aluminium Reigns Supreme — The Golden Era of ASEAN Beverage Cans
Market Overview
ASEAN is becoming a key battleground in the beverage packaging industry, with aluminium cans gaining increasing popularity. The average growth rate (CAGR) between 2026–2031 is projected at 4.02%. Demand is expected to surpass 27.9–29 billion cans by 2026–2028, while the aluminium packaging market in six major countries will reach USD 4.87 billion.
Beer Market: From Craft to Non-Alcoholic
Canned beer is overtaking bottled beer with an annual growth rate of 6.04%
Vietnam: Craft beer is the fastest-growing segment in the region (CAGR 7.65%), attracting foreign investment
Thailand: ThaiBev dominates the market and leads in Closed-Loop Recycling, with a can recycling rate of 72%
New Trend: Non-alcoholic beer and malt beverages are booming (CAGR 7.92%), appealing to health-conscious consumers
☕ RTD Coffee Market: From Mass to Premium
RTD coffee is evolving from low-cost products into Specialty Coffee in a Can
Innovations such as Cold Brew and premium coffee beans encourage consumers to pay more
Health trends: high-protein coffee, plant-based milk, natural caffeine for smooth energy
Packaging design emphasizes Slim & Sleek cans for modernity and portability
Soft Drink Market: The Zero Sugar Era
Thailand: Market value projected to reach 74 billion THB by 2026
Zero Sugar beverages: fastest-growing segment with 15% annual growth, driven by sugar tax policies
Functional soft drinks: enriched with vitamins, prebiotics, and fiber, targeting Gen Z who seek fun yet care about health
♻️ Key Drivers
Circular Economy & Plastic Ban: Government regulations on single-use plastics make 100% recyclable aluminium cans the preferred choice
Packaging Innovation: Slim & Sleek cans are trending in functional drinks and RTD coffee
Supply Chain Challenges: Price volatility of aluminium and tin, geopolitical risks, and shipping disruptions
⚖️ Aluminium vs Tinplate
Aluminium: Over 90% market share in beer, soft drinks, and RTD coffee; lightweight, infinitely recyclable, versatile in design
Tinplate: Less than 10% market share, used mainly in condensed milk and traditional drinks; heavier with design limitations
✨ Conclusion
The ASEAN aluminium can market is entering its Golden Era, driven by craft beer, premium coffee, Zero Sugar soft drinks, and sustainability trends. Major brands are shifting to 100% recyclable aluminium packaging, making aluminium the clear “winner” in the beverage industry, while tinplate remains confined to niche markets.
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SO OK TRADING : The True Leader in Aluminium Packaging from Thailand
