“Songkran 2026 — Fire Horse Year of Transformation: A Fiery Adaptation, Turning Point for the World and Thai Business. Happy Thai New Year, Wishing Everyone Prosperity and Fortune.”

Thai Fruits: Thai Products Entering the Global Market Overview of Thai Fruits Thailand is renowned as the “Kingdom of Fruits,” thanks to its favorable climate and fertile soil, producing a wide variety of fruits. Durian, mangosteen, mango, coconut, and pineapple are highly celebrated both domestically and internationally. Export Market Overview - Japanese Market - Bananas, mangoes, mangosteen, and pineapples are especially popular. - The JTEPA agreement provides tariff benefits, while GI certification enhances trust in quality. - Meets Japanese consumers’ demand for health and premium quality. - Chinese Market - Durian, mangosteen, longan, and Nam Dok Mai mango are the main export products. - China is Thailand’s largest importer of fruits. - The China–Laos Railway improves logistics, ensuring freshness. - Western Markets (Europe, USA, Australia) - Young coconuts, mangosteen, mangoes, pineapples, and dragon fruit attract strong attention. - Consumers emphasize health, organic products, and sustainability. - Growing demand for processed goods such as freeze-dried fruits and juices. Export Opportunities and Development Directions - Quality Differentiation: Build premium fruit brands to enhance competitiveness. - Smart Agriculture: Use AI and drones to reduce costs and improve efficiency. - Product Innovation: Develop dried fruits, bottled juices, and superfood series. - Sustainability: Address environmental regulations (EUDR) and carbon footprint requirements. - Logistics Upgrades: Cold chain and railway transport to ensure freshness. ✨ Summary With strengths in quality, innovation, and sustainability, Thai fruits are poised to further expand their global market influence in 2026 and beyond. Japan, China, and Western markets each present unique advantages and opportunities, giving Thai fruit exports strong strategic potential for growth.

Thailand’s Corn Industry: Global Market By SO OK TRADING Thailand is one of the world’s key players in the corn industry, contributing both to livestock feed and human consumption exports. Sweet corn, in particular, has secured Thailand’s position as the No.1 exporter worldwide. This infographic highlights the Thai–global corn market in five essential dimensions: - Feed Corn: 7 million rai cultivated, yet domestic output still falls short of demand. - Consumption Corn: Thailand leads in sweet corn exports, with potential expansion into bioplastics and textiles. - Cost & Environmental Challenges: High production costs, PM2.5 pollution, and new “No Burning” certification standards. - Imports: 3–4 million tons annually from Laos, Myanmar, and Cambodia, subject to moisture standards and strict traceability. - Market Prices: Bullish trend both domestically and globally (CBOT), signaling strong demand and tight supply.

Gold Surges Past $5,000/oz, Silver Nears $105/oz Investors flee the U.S. Dollar and turn to precious metals Watching currency trends and their impact on exporters and importers Market Overview (Morning of January 26, 2026) On the morning of January 26, 2026, the Thai Baht strengthened against the U.S. Dollar, trading in the range of 31.00–31.10 THB/USD. Key exchange rates included: - USD/THB: 31.00–31.08 - JPY/THB: 100 yen ≈ 19.80–20.00 THB - EUR/THB: ≈ 36.38 THB - CNY/THB: ≈ 4.44 THB