“Songkran 2026 — Fire Horse Year of Transformation: A Fiery Adaptation, Turning Point for the World and Thai Business. Happy Thai New Year, Wishing Everyone Prosperity and Fortune.”

Thai Durian 2026: A Premium Flavor Year Winning China’s Heart, Amid Intensifying Competition The year 2026 has been hailed as the “Golden Year of Flavor” for Thai durians, recognized as the most delicious in recent years. The dry climate enhanced sweetness, firmness, and a beautiful golden hue, while reducing quality issues. Government measures such as “Check Before Harvest” ensured that durians entering the market were fully ripe and of premium quality. Eastern provinces, especially Chanthaburi and Rayong, are at peak season, with Monthong, Kanyao, Chanee, and Puangmanee showcasing unique flavors that the world remembers. In the Chinese market, Thai durians remain beloved as the “King of Fruits” and a symbol of prosperity. From January to April 2026, exports exceeded 310,000 tons, valued at 35.8 billion baht. Yet competition grows fiercer each year, with Vietnam capturing nearly half the market share thanks to advantages in proximity and year-round production. ✨ Summary: This year, Thai durians are at their most delicious in terms of flavor and quality, but maintaining the crown in the global market requires excellence in quality, strict standards, and sharp strategy.

Global Market Q2/2026 is facing a “Double Crisis” triggered by the Middle East war, impacting logistics, packaging, and raw material costs worldwide.